The EU AI Act is already in force in stages and affects far more companies than expected — not only those building AI, but anyone using it day to day. If a staff member writes emails with ChatGPT, if your site has a chatbot, if you screen candidates with automated software — the regulation already applies to you, even if you haven't realised it.
ATC is the first specialised Bulgarian resource dedicated entirely to this regulation — not a generalist IT consultancy adding AI Act as another line item between cybersecurity and cloud solutions, but a team built specifically and solely around it. When your full attention is on one thing, you understand it more deeply than anyone treating it as a side note.
Who we are
Behind ATC stands a team combining understanding of the regulatory text with practical technological knowledge — not lawyers reading a law without grasping how an AI system actually works, and not technologists dismissing the legal weight of non-compliance. When legal escalation is needed, we work with a prepared team of partner lawyers ready to take on cases requiring formal representation.
DH
Daniel Hristov
Director, ATC
How we actually help
We don't sell fear of a fine — we sell clarity. Every client gets a concrete, written answer to "does this affect me, and if so, exactly what do I need to do" — instead of abstract talk about "compliance" and "risk." We work to our own, publicly documented methodology (ATC Trust Standard), built on the internationally recognised ISO/IEC 42001 standard — not improvised, but a verifiable, written-down system.
The most expensive mistake isn't paying for a consultation — it's discovering too late that you've missed an obligation a fine is already accruing on.
Many business owners we talk to go through the same moment — reading for the first time exactly what the regulation requires, and realising: "This really needs checking. I may have already missed something." That moment of realisation is exactly why ATC exists — so you don't reach it alone, in a panic, once it's already too late for a calm decision.
Liability even for undeclared use
In practice, employees in many companies already use AI tools at work, often without explicit approval from management. This isn't just a curiosity — it means a company may already be a "deployer" under the AI Act, even if the owner never consciously approved the use of a specific tool.
Whether AI is used openly or covertly, out of a genuine belief in its efficiency or simply because it's faster — responsibility before the regulator remains with the company, not the employee. Management's ignorance is not a legal defence.