GEO Audit (AI Visibility)
GEO audit: how ChatGPT, Gemini and Perplexity discover and describe your business — and what to fix. From €800.
GEO (Generative Engine Optimization) is the new discipline that follows the logic of classic SEO, but is aimed at AI systems rather than a classic Google results page. More and more people no longer search for products on Google — they ask ChatGPT, Gemini, or Perplexity directly, and if your business isn't structured so these AI systems can understand it, it's effectively invisible on this growing channel.
The audit checks how AI systems discover, read, and represent your site — structured data, clarity of text, entity consistency (naming your products and services consistently), accessibility for AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) — and provides concrete technical fixes.
The result is measurable: better, more accurate representation of your business in AI answers, instead of being skipped or misdescribed. We've seen cases where an AI system simply invents wrong information about a real business, because its own site doesn't give a clear enough, structured answer — exactly the gap this audit closes.
Scope includes: a full review of your robots.txt and llms.txt configuration, an analysis of schema.org markup, testing with real queries against leading AI systems, and a prioritised list of technical fixes ranked by expected impact.
Frequently asked questions
How is this different from classic SEO?
Classic SEO optimises for ranking in a list of results. GEO optimises for an AI system to directly understand, synthesise, and represent accurate information about you within the generated answer itself — a different logic, different technical requirements.
How do you check whether AI systems already see me?
We test real queries related to your business and industry against leading AI systems, and analyse whether, how, and how accurately you appear in the answers — plus a technical review of robots.txt, structured data, and content accessibility for AI crawlers.
How quickly do results show after the fixes?
It depends on the indexing cycle of the relevant AI system and your content volume, but the first changes in representation are usually noticeable within days to a few weeks after applying the recommendations.
Does the service include implementing the fixes?
The basic audit provides a report with concrete recommendations. Implementation can be done by your team, or we can include it as additional work — agreed individually based on scope.